A2A Retailmedia — the agentic retail-media hub for grocery

Last 30 days

Uptime

100%

Response time

292 ms typical, 292 ms slowest 5%

Last check

3 h ago

Next check

in 2 h

How to call it

Add it to any MCP client that supports remote servers.

{
  "mcpServers": {
    "a2a-retailmedia-the-agentic-retail-media-hub-for-grocery": {
      "type": "http",
      "url": "https://mcp.a2a-retailmedia.ai/mcp"
    }
  }
}

19 tools

• resolve_jurisdiction

  Where is the media bought? Resolve a market (e.g. FR, UK, US, Japan) to one of the 20 markets on the record. UK is the label; GB is accepted.

• resolve_actor

  Who is asking? maker, brand_owner, agency, distributor or retailer_media_team (trade); auditor (read only). The consumer is never the counterparty.

• gate_transaction

  The gate before a handshake: allow or deny for one market and one actor class. Returns a decision_id the handshake tools ask for. A deny is not charged.

• find_makers

  Find the brand: makers on the grocery record of one market (node = one of the 20 markets). segment is taken as a lane where it names one (organic, free-from, plant-based, artisan, origin, premium). Read live from the A2A Grocery door.

• resolve_gtin

  Confirm the product is real: is this Global Trade Item Number (GTIN) well-formed, and is it on the grocery record, with its brand and maker. Read live from the A2A Grocery door.

• check_eligibility

  Confirm it is on the shelf: does the grocery record list this GTIN at this banner in this market? No listing, no media pitch. Read live from the A2A Grocery door.

• list_banners

  Pick the banners: the grocery banners of one market with each one's media program (or "none listed") and card status. with_program=true returns only banners with a program listed.

• get_banner_card

  The signed card of one banner and its status (unclaimed, claimed or registered). banner = the banner's slug, id or name.

• list_banner_cards

  The cards of one market, optionally by status (unclaimed, claimed, registered): banner, media program, status and the card's address.

• list_packages

  Match a package: what one banner's media program says it sells, in the program's own words, each tagged onsite, offsite or in-store. Offsite is tagged so it is never taken for a shelf slot. Empty where no program is listed — the agent stops.

• quote_package

  Price it: returns where the banner's own media program publishes its rates or takes an enquiry. GSC never prices; a quote comes from the retailer's program.

• find_buyer

  Qualify the buyer: find a maker on the grocery record by name, with its own website where the record has one.

• submit_demand

  Hand off: the packet — the maker, a budget a person has approved, one or more GTINs, a market and a list of banners — or a gap naming what is missing. Routes each banner by its card status: unclaimed is a referral, claimed goes to the retailer's media team, registered goes agent

• receive_demand

  Retailer side: a registered program agent takes a qualified packet. Only a card in the registered state can receive; any other card is refused and nothing is charged.

• a2a_handoff

  Hand to a person: the state of a handoff and its Navigator desk ticket, where the media program has no agent.

• pull_measurement

  Read the till: results of a campaign, returned by the retailer's program. Available only after the program returns a campaign id for a handoff.

• renew_package

  Renew: a prior quote id from the retailer's program and a new approved budget. Without a quote id from the program there is nothing to renew.

• log_audit

  Write one audit line for a step of the chain; returns its id.

• enrol_maker

  Makers: be seen. Enrol a maker for media exposure in grocery: its name, its markets (one or more of the 20), the tick, and a contact a person can answer. Enrolment only — a handoff waits for a budget a person has approved.

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