AfterLaunch: the agentic growth marketing engine

Reliability

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How to connect

Add it to any MCP client that supports remote servers.

{
  "mcpServers": {
    "afterlaunch-the-agentic-growth-marketing-engine": {
      "type": "http",
      "url": "https://afterlaunch.io/api/mcp"
    }
  }
}

55 tools

• get_content_calendar

  Growth content calendar, source drafts, current Board state and X production switch. Read-only. Check linkage and calendar_sync; saved words are not publication proof.

• record_content

  File a growth idea (optional channels, kind, score, final_text sent verbatim, desk: a post, reply or task the owner posts by hand, queued at slot_at), original X draft or research outcome. Research appends a result to its idea; send expected_updated_at unchanged from the…

• get_experiments

  Growth content experiments already run, newest first, with scoped evidence. Read-only; never runs one. Each is an observation, not a rate.

• whoami

  Confirm the AfterLaunch key works: which product run it is bound to, its scopes, tier and trial_ends_at, plus onboarding (feed_ready is false while the Growth Snapshot deep scan is still building) and credits once metering is live.

• list_feed

  The ranked backlog of growth marketing moves prepared for this product across SEO, AI visibility (GEO), competitors and distribution: title, why, area, status, rank, whether readable full-draft material is waiting (has_draft), and draft_kind (a full draft, a brief to complete…

• get_loop_status

  The automated growth marketing loops provisioned for this product (AI visibility, competitors, channel distribution) with their autonomy level, plus runnable_loop_types: what runs on demand. A runnable type only runs once a loop of that type is provisioned and enabled here.

• get_enrollment

  The product run summary for this growth engine: product_url, tier, trial_ends_at, timezone, whether autonomous work is active, and delivery settings. Credits once metering is live. Read-only, free.

• list_outputs

  The drafted marketing and distribution content produced for this product, newest first: id, loop_type, kind, status and title. Read-only, free.

• get_output

  Read a queue draft by id. SEO linked_article {id,title,content} adds the full Markdown article.

• get_setup_snippet

  The paste-able 'Growth (AfterLaunch)' section for this repository's CLAUDE.md or AGENTS.md: how a coding agent should use AfterLaunch for growth, marketing, SEO, AI visibility (GEO), competitor and distribution work, and which tools cost money. Free, read-only. Show it to the…

• get_visibility

  The measured AI visibility (GEO) results: how ChatGPT, Gemini, Perplexity and Google AI Overviews answer the tracked customer questions, plus share of voice, cited sources, competitor-owned gaps, the trend, AI crawlability and the off-site reach fold. Every reading carries its…

• get_seo

  The site-wide SEO audit: issue groups with severity and affected pages, the weekly score trend, page performance, links and authority, and day-0 search ranks. Read before any SEO work of your own; the Feed seo_fix moves are minted from it. Read-only, free. Pass include_pages for…

• get_competitors

  The competitor roster with the measured stat battery for you and each rival (performance, SEO, Core Web Vitals, authority, G2 and Product Hunt presence, content freshness), plus the founder's own edits. Read before any competitor or outreach work so a rival is never treated as a…

• get_outcomes

  What the shipped growth moves earned: tracked-link clicks per move, shipped counters, the weekly movement scoreboard, and whether GA4 and Search Console are connected. Read-only, free.

• get_snapshot

  The Growth Snapshot this product run started from: positioning, the discoverability score, the prioritised leverage actions, the competitor set, and the day-0 SEO and AI visibility baselines. The stable business context, not live signal data. Read-only, free.

• get_activity

  The product timeline: what the growth agent and the founder already did and why (drafts, ships, skips, scans, observations, decisions with their rationale), newest first. Read before acting so you never redo recent work. Read-only, free.

• list_kb_pages

  The Memory pages: the shared record the growth marketing engine drafts from (business basics, audience, competitors, voice samples, recent observations). Summaries with a size hint. Read-only, free.

• get_kb_page

  One Memory page by slug, with its full markdown body: the record the growth marketing engine drafts from. Read-only, free.

• get_voice_profile

  The structured voice every AfterLaunch growth marketing draft is written in: tone, characteristic phrases, vocabulary, sentence style and what it avoids. register says which you got, and they do not sound alike: brand is the website's voice, personal is the founder's own…

• get_business_context

  Structured business positioning, audience, ICP, pricing, features and competitors, plus growth_strategy: the latest saved stage, bottleneck, bets and non-goals with version, source and date. Read before planning or writing. Strategy is dated judgement, not measured evidence or…

• get_claims

  The claim library: the measured numbers this founder will stand behind in public, for replies, posts and any marketing writing. Each carries the claim in one sentence, the number with its unit, keywords saying when it is relevant, and a caveat stated against the founder's own…

• record_claim

  Put one measured number the founder will stand behind in public into the claim library, so every later reply and growth marketing post can cite it with its caveat. WHEN: a real measurement lands and the founder says they would defend it. Record the NUMBER and the caveat…

• set_voice_axes

  Write the calibrated leans from a voice round into the FOUNDER'S OWN voice profile, the personal register, never the brand's. Two voices live here and they do not sound alike: the brand's came from the website and is what marketing pages and listings use, and this verb cannot…

• record_voice_rule

  Save one writing rule the person approved into their OWN voice, never the brand's. The morning marketing posts drafted for them follow it, move and voice reads carry it, and they see and remove it in Memory. WHEN: only after they approve it in words, e.g. a yes to a rule you…

• record_profile

  File one public profile or listing the person already has on a directory site, so AfterLaunch counts it as a verified presence and a weekly check confirms it is still live. WHEN: you opened the page and it is theirs. One address per site; a new address replaces the old one, the…

• add_competitor

  Add one company the person confirmed they compete with to their rival roster, which the next AI visibility scan measures them against and every competitor read carries. WHEN: only after they say yes to that rival. A rival already on the roster, by domain or by name, is left as…

• get_standup

  The daily growth marketing standup in one call: what recently shipped and what AfterLaunch verified about it (receipts), the top ranked moves shippable now (ready; rank is the full-board position, so gaps mean those ranks are not shippable now), what the engine did on its own in…

• get_move

  One growth move: evidence, source material, instructions and prepared_result. linked_article is earlier work to reuse, not a completed revision. Ready means awaiting review, not published. Closed post-trial access withholds bodies without asserting absence. tracked_link_state…

• accept_move

  Accept a move only after the founder says yes. This records one durable preparation attempt and may start the configured worker only when launch_won is true. A repeat never starts another worker. Free; requires the 'act' scope.

• ship_move

  Record completion only after the founder explicitly confirms it. Use prepared_result after reviewing the current prepared attempt, or independent_work when the founder completed it separately. Site changes need a live published_url to ship; without one they stay prepared. This…

• review_move

  Apply one explicit founder review decision: revise the current managed attempt, withdraw unfinished work, adopt an inspected legacy result, or correct a recorded publication. Revision starts a new attempt only when this transaction wins. This never publishes anything. Free…

• skip_move

  Dismiss a growth move (Skip in the Feed). Free; requires the 'act' scope. Optional feedback_key (closed vocabulary, see the enum) plus a free-text feedback_note explain why, which improves future marketing drafts.

• update_draft

  Replace a pending growth move's marketing draft body before shipping. A draft carrying an unfilled placeholder or a broken link is refused rather than saved. Free; requires the 'act' scope.

• archive_move

  Archive a growth move: a lighter dismissal than skip, with no verdict recorded. Free; requires the 'act' scope. Idempotent on an already-archived move.

• undo_move

  Restore a just-shipped or just-skipped growth move to pending: the self-correction verb for a wrong ship or skip. Free; requires the 'act' scope. Idempotent on a move already pending. It never unwinds a real channel publish: a posted output stays posted, and an archived or…

• set_output_status

  Resolve one drafted marketing output in the founder's review queue: action 'ship' marks it done or posted WITHOUT publishing anywhere, action 'skip' dismisses it. WHEN: call 'ship' the moment the founder confirms the content is actually out, with their go and never on your own…

• redraft_output

  Replace a drafted marketing output's body before it is shipped. Manual replacement only: the AI redraft stays in the app. A draft carrying an unfilled placeholder or a broken link is refused, and the previous draft is kept as revision history. Free; requires the 'act' scope and…

• refresh_scan

  SPENDS MONEY: run an on-demand AI visibility scan (scan='ai_visibility'), the GEO measurement of how the answer engines represent this product against its competitors. Needs the 'write' scope, a paid plan or an active trial, and an Idempotency-Key you mint. Bounded by the credit…

• replenish_feed

  SPENDS MONEY: run the growth-move generator on demand to top up the Feed with fresh marketing moves across SEO, AI visibility, competitors and distribution. Needs the 'write' scope, a paid plan or an active trial, and an Idempotency-Key you mint. Bounded by the credit balance…

• create_checkout

  Create a Founder-tier checkout link for THIS product run, the way to unlock the Founder-only growth controls and more metered marketing work. Returns a checkout_url the founder opens to pay; the upgrade lands automatically once payment succeeds. Reachable on a free trial because…

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