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Cohort Retention

by HALOWERK Agent Tools in Productivity & SaaS

x402 APIPassing, checked 3 h ago

Builds the cohort table from the events you pass: users grouped by the period of their first event, counted again in each following period. Returns the table per cohort, a retention curve across all cohorts, and, where events carry a value, cumulative value and value per user. The curve counts only cohorts old enough for a given period, so a young cohort is not scored as churn. Day, week and month are real calendar periods. Nothing is fetched, nothing is stored.

POST https://tools.halowerk.com/v1/cohort/retention

Last 30 days

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Uptime
100%
Response time
38 ms typical, 38 ms slowest 5%
Last check
3 h ago
Next check
any minute now

How to call it

# See the payment challenge (nothing is charged)
curl -i -X POST "https://tools.halowerk.com/v1/cohort/retention" \
  -H "content-type: application/json" \
  -d '{"events":[{"time_unix_s":1785110400,"type":"order","user_id":"u1","value":19.9},{"time_unix_s":1785715200,"type":"order","user_id":"u1","value":24.5},{"time_unix_s":1785110400,"type":"order","user_id":"u2","value":12},{"time_unix_s":1785715200,"type":"order","user_id":"u3","value":30}],"period":"week","periods":3}'
import { wrapFetchWithPayment } from "@x402/fetch";
import { x402Client } from "@x402/core/client";
import { ExactEvmScheme } from "@x402/evm/exact/client";
import { privateKeyToAccount } from "viem/accounts";

const client = new x402Client().register(
  "eip155:8453",
  new ExactEvmScheme(privateKeyToAccount(process.env.AGENT_KEY)),
);
const pay = wrapFetchWithPayment(fetch, client);

// Not sure it's safe to pay? Preflight it first for $0.03:
// GET https://toolvet.app/api/v1/check?url=https%3A%2F%2Ftools.halowerk.com%2Fv1%2Fcohort%2Fretention
const res = await pay("https://tools.halowerk.com/v1/cohort/retention", {
  method: "POST",
  headers: { "content-type": "application/json" },
  body: JSON.stringify({"events":[{"time_unix_s":1785110400,"type":"order","user_id":"u1","value":19.9},{"time_unix_s":1785715200,"type":"order","user_id":"u1","value":24.5},{"time_unix_s":1785110400,"type":"order","user_id":"u2","value":12},{"time_unix_s":1785715200,"type":"order","user_id":"u3","value":30}],"period":"week","periods":3}),
});
console.log(await res.json());

Example input

{
  "events": [
    {
      "time_unix_s": 1785110400,
      "type": "order",
      "user_id": "u1",
      "value": 19.9
    },
    {
      "time_unix_s": 1785715200,
      "type": "order",
      "user_id": "u1",
      "value": 24.5
    },
    {
      "time_unix_s": 1785110400,
      "type": "order",
      "user_id": "u2",
      "value": 12
    },
    {
      "time_unix_s": 1785715200,
      "type": "order",
      "user_id": "u3",
      "value": 30
    }
  ],
  "period": "week",
  "periods": 3
}

Example output

{
  "activation_type": null,
  "cohort_count": 2,
  "cohorts": [
    {
      "cohort": "2026-07-27T00:00:00.000Z",
      "cohort_start_unix_s": 1785110400,
      "periods": [
        {
          "active_users": 2,
          "cumulative_value": 31.9,
          "cumulative_value_per_user": 15.95,
          "period_index": 0,
          "period_value": 31.9,
          "retention_rate": 1
        },
        {
          "active_users": 1,
          "cumulative_value": 56.4,
          "cumulative_value_per_user": 28.2,
          "period_index": 1,
          "period_value": 24.5,
          "retention_rate": 0.5
        },
        {
          "active_users": 0,
          "cumulative_value": 56.4,
          "cumulative_value_per_user": 28.2,
          "period_index": 2,
          "period_value": 0,
          "retention_rate": 0
        }
      ],
      "users": 2
    }
  ],
  "curve": [
    {
      "active_users": 3,
      "cohorts_observed": 2,
      "period_index": 0,
      "retention_rate": 1,
      "users_at_risk": 3
    },
    {
      "active_users": 1,
      "cohorts_observed": 1,
      "period_index": 1,
      "retention_rate": 0.5,
      "users_at_risk": 2
    }
  ],
  "event_count": 4,
  "period": "week",
  "periods": 3,
  "retention_types": null,
  "stateless": true,
  "summary": {
    "first_event_unix_s": 1785110400,
    "last_event_unix_s": 1785715200,
    "median_lifetime_periods": 1,
    "total_value": 86.4,
    "value_per_user": 28.8
  },
  "timezone_offset_s": 0,
  "user_count": 3,
  "week_start": "monday"
}

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