Market Channel Mix

{
  "amazon_search": "Traction by Gabriel Weinberg and Justin Mares",
  "attribution_note": "Call tracking is essential — most conversions happen by phone, not form fill",
  "avoid": [
    "Broad-match Google Search without geo-fencing — burns budget on out-of-area clicks"
  ],
  "channel_notes": {
    "content_organic": "Low priority at this budget level",
    "email": "Useful for maintenance-plan reminders and repeat business",
    "organic_search": "Local SEO compounds but typically takes 3-6 months to show results",
    "paid_search": "Google Local Services Ads and Search convert emergency-intent traffic well",
    "paid_social": "Meta works for review-based retargeting but rarely for emergency-intent leads"
  },
  "clv_modeling": {
    "cac_ltv_ratio": "Healthy: LTV:CAC > 3:1; concerning: < 2:1",
    "note": "Surface when user asks about customer value or whether marketing spend is sustainable"
  },
  "disclaimer": "Channel performance varies by market, competition, and execution quality. These are directional benchmarks based on current industry data.",
  "email_marketing_benchmarks": {
    "note": "Surface when user asks about email performance or campaign effectiveness",
    "open_rates_by_industry": "Average open rates vary significantly by industry — benchmark against your specific vertical, not a generic '20% average'"
  },
  "first_30_days": [
    "Set up Google Business Profile and Local Services Ads",
    "Install call tracking on every channel"
  ],
  "pr_earned_media": {
    "haro_connectively": "Help a Reporter Out (now Connectively) — free tier, best for B2B experts and founders",
    "note": "Surface for companies with newsworthy stories, launches, or expertise"
  },
  "recommended_mix": [
    {
      "budget_pct": 35,
      "channel": "Google Local Services Ads",
      "expected_outcome": "Steady inbound calls within days of launch",
      "rationale": "Highest-intent local searches convert directly to booked jobs",
      "timeline_to_results": "1-2 weeks"
    }
  ],
  "situation_summary": "A local plumbing company with a modest budget needs channels that convert fast, not brand-awareness plays",
  "test_budget": {
    "amount_pct": 10,
    "where_to_test": "Meta retargeting for review requests",
    "why": "Low-risk way to build the review base that improves Local Services Ads ranking"
  }
}

# bash or zsh: see the payment challenge. Nothing is charged.
curl -sS -g -i 'https://marketpulse.theaslangroupllc.com/api/market/channel-mix?budget=%245%2C000%2Fmonth&business_type=local+plumbing+company&goals=more+qualified+leads&lang=de&stage=growth'

# x402 v2 sends the challenge base64-encoded in the PAYMENT-REQUIRED header (v1 sends it in the body).
# To read the header:
curl -sS -g -o /dev/null -D - 'https://marketpulse.theaslangroupllc.com/api/market/channel-mix?budget=%245%2C000%2Fmonth&business_type=local+plumbing+company&goals=more+qualified+leads&lang=de&stage=growth' \
  | grep -i '^payment-required:' | cut -d' ' -f2 | tr -d '\r' | base64 --decode

// npm i @x402/fetch @x402/evm viem
import { wrapFetchWithPayment, x402Client } from "@x402/fetch";
import { registerExactEvmScheme } from "@x402/evm/exact/client";
import { privateKeyToAccount } from "viem/accounts";

// Pays at most $0.1 per call.
const client = new x402Client().setSpendControls({ maxAmountPerPayment: "$0.1" });
registerExactEvmScheme(client, { signer: privateKeyToAccount(process.env.EVM_PRIVATE_KEY) });
const pay = wrapFetchWithPayment(fetch, client);

// Not sure it's safe to pay? ToolVet checks it first for $0.005. Pay for that from a separate
// client: this one is capped at $0.1 per payment. GET https://toolvet.app/api/v1/check?url=https%3A%2F%2Fmarketpulse.theaslangroupllc.com%2Fapi%2Fmarket%2Fchannel-mix
const res = await pay("https://marketpulse.theaslangroupllc.com/api/market/channel-mix?budget=%245%2C000%2Fmonth&business_type=local+plumbing+company&goals=more+qualified+leads&lang=de&stage=growth");
console.log(res.status, await res.text());

# pip install "x402[requests,evm]"
import os
from eth_account import Account
from x402 import x402ClientSync
from x402.http.clients import x402_requests
from x402.mechanisms.evm import EthAccountSigner
from x402.mechanisms.evm.exact.register import register_exact_evm_client

# Pays at most $0.1 per call.
client = x402ClientSync().set_spend_controls({"max_amount_per_payment": "$0.1"})
register_exact_evm_client(client, EthAccountSigner(Account.from_key(os.environ["EVM_PRIVATE_KEY"])))

with x402_requests(client) as session:
    res = session.get("https://marketpulse.theaslangroupllc.com/api/market/channel-mix?budget=%245%2C000%2Fmonth&business_type=local+plumbing+company&goals=more+qualified+leads&lang=de&stage=growth")
    print(res.status_code, res.text)