Persuasion Taxonomy

Last 30 days

Uptime

100%

Response time

444 ms typical, 444 ms slowest 5%

Last check

2 h ago

Next check

in 4 h

How to call it

Add it to any MCP client that supports remote servers.

{
  "mcpServers": {
    "persuasion-taxonomy": {
      "type": "http",
      "url": "https://taxonomy.coppica.com/mcp"
    }
  }
}

9 tools

• plan_marketing_copy

  Plan any piece of marketing copy before you write it, whether it's an ad, a landing page, a sales page or sales letter, an email, a subject line, a social post, a headline or a video script. Give it the goal, the reader and the offer, and it tells you which of the nine questions

• diagnose_marketing_copy

  Review, critique or roast any piece of marketing copy, whether it's an ad, a landing page, an email, a sales page, a social post or a script, and find out why it might not persuade. Before you call it, read the copy and label each line with the one reader question it mainly answe

• explain_why_not_converting

  Work out why an ad, a landing page, an email or a whole funnel isn't converting. Start from what you can see. Maybe people don't click (a low CTR), or they click and bounce, or they read and don't buy. Maybe they abandon the checkout or the form, the leads never buy, customers bu

• find_persuasion_techniques

  Search the Persuasion Taxonomy, 766 named persuasion techniques documented from real advertising and organized by the nine reader questions they answer. Describe what you want the copy to do, like build trust without testimonials, create urgency without fake scarcity, handle a pr

• get_persuasion_technique

  Look up one persuasion technique by its ID (like PT-PRV-10000), its slug or its name. You get the full definition, why it works, when it lands and when it backfires, real examples from advertising, related and opposite techniques, and a link you can cite. Use it before you apply

• check_headlines

  Check headlines, email subject lines, ad openings, video hooks, social post openings and first lines, and compare options against each other. For each line it tells you whether the line does its job in that spot, meaning which of the nine reader questions it answers, and whether

• check_marketing_claims

  Check whether marketing claims and calls to action are specific enough to believe. It catches the vague superlative, like "the best" or "#1", that readers discount on sight. It catches promises with no proof behind them and results with no mechanism, and it flags the generic butt

• plan_ab_test

  Plan an A/B test for marketing copy. Give it the current conversion rate, the smallest lift worth detecting and the daily traffic, and it tells you how many visitors each version needs and how many days to run. It also frames the test as two different answers to the same reader q

• read_ab_test_result

  Read the result of an A/B test. You get each version's conversion rate and lift, whether the difference is statistically significant, the confidence interval, and the chance each version really beats the original. It also warns you about the things that make a test result lie. Th

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